In this section, I’ll be sharing in-class exercises from my CMNS 3550 course that are based on the lectures. These exercises reflect my ability to apply concepts and strategies discussed in class to practical scenarios in Public Relations.

By showcasing my work here, I aim to demonstrate how I’m engaging with the course material and building a strong foundation in PR. These exercises highlight my critical thinking, creativity, and understanding of how PR professionals shape communication strategies and build meaningful connections with audiences.

Under this category, I’ll be sharing assignments from my CMNS 3550 course to highlight my knowledge and abilities in Public Relations. These projects showcase my understanding of PR concepts, my creativity, and my ability to apply strategic thinking to real-world scenarios.

By posting my work here, I aim to demonstrate my growing expertise in PR and marketing, as well as my commitment to building strong brands and shaping customer perceptions through innovative storytelling and effective communication strategies. This section reflects my passion for PR and my dedication to developing skills that will support my professional goals.

Hi, I’m Alysha, a third-year Communications student at Thompson Rivers University, majoring in Public Relations and minoring in Marketing. I’m passionate about the connection between PR and marketing and how these fields work together to build strong brands and shape customer perceptions.

My interest in the fields of PR and Marketing began in grade 6 during an entrepreneurship fair at school. It was my first opportunity to create and sell a product, and I was hooked! That year, I sold handmade bath bombs, learning how to package and present them in a way that caught people’s attention. The following year, I experimented with planting and selling fresh herbs, which taught me the importance of understanding my audience and adapting to their interests. These early experiences sparked my passion for branding, creativity, and connecting with people, setting the foundation for my journey into Public Relations.

What I love most about PR is the creativity and strategy it involves. It’s profound knowing that PR professionals have the power to tell and sell stories that resonate with audiences and create emotional connections between people and brands. I thrive in dynamic environments, which is one of the reasons I chose PR as my focus.

This summer, I’m hoping to land a co-op position in PR, where I can gain hands-on experience, build on what I’ve learned in school, and contribute to a team while continuing to grow as a professional. I’ve had the opportunity to develop my skills as the PR Director of the TRUSU Accounting Club and currently serve as their Media Director. Additionally, I’ve enjoyed volunteering at the CFBX Radio station, where I’ve contributed to creating marketing materials. These experiences have fueled my passion for PR and Marketing, and I’m excited to apply my knowledge and creativity in a professional setting.