Assignment 3: Blog Post

Starbucks is Taking Sustainability to the Next Level (and You Can Be Part of It!)

If you’ve ever grabbed a cold drink from Starbucks, you know how great their cups feel sturdy, reliable, and ready to hold your iced latte or refreshing iced tea. But here’s the thing: Starbucks is making those very cups better for the planet.

In April  2024, Starbucks announced a huge step in their sustainability efforts: they’ve redesigned their cold drink cups to use 20% less plastic! This is part of their bigger mission to reduce their climate, water, and waste footprints by half by 2030. And trust me, this isn’t just about looking good on paper it’s about real action that makes a difference.

You might be wondering how they did it. Well, the packaging designers at Starbucks found a way to keep the cups sturdy enough to slide across counters, hold a securely snapped-on lid, and feel just right in your hand all while using less plastic. So now you can sip your favorite cold drink, knowing that the cup you’re holding is a little friendlier to the environment.

But that’s just the beginning. Starbucks isn’t stopping at cutting back on plastic. They’re committed to making all their packaging reusable, recyclable, or compostable by 2030. Plus, they aim to use 50% recycled materials and cut their use of virgin fossil fuel-derived sources by 50%. They’re rethinking everything from the materials they use to how they design packaging—constantly innovating to reduce their environmental footprint.

It all started with small changes, like going straw-free with their sip cup lids, and now they’re taking even bigger steps by reducing plastic in their cold cups. These changes are a part of a bigger vision to create a greener future for everyone. At the heart of everything Starbucks does is their mission to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. They’re all about inclusivity, ethical sourcing, and sustainability. And by making these changes, Starbucks is showing that it’s possible to make a difference, one cup at a time.

The next time you’re at Starbucks, grab your iced drink and feel good about that 20% less plastic in your cup. Want to go even further? Consider choosing a reusable cup the next time you order. You’re not just helping reduce plastic waste; you’re supporting a company that’s committed to a greener, more sustainable future.

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