Starbucks Has Taken Sustainability to a New Level

Starbucks has innovated upon old cup designs to cut back on 20% of plastic.

Kamloops, BC – March 15, 2025 – Starbucks is waging a war against plastic by introducing sustainable initiatives that reduce waste. As part of its global commitment, the company aims to cut its climate, water, and waste footprints in half by 2030. A major step toward this goal was the redesign of its cold drink cups, which now use up to 20% less plastic. These new cups began rolling out in North American stores on April 18, 2024. The packaging designers at Starbucks were able to find out that you can still have a sturdy cup that can slide across a counter, have a lid snapped on and feel secure in a customer’s hand with less plastic. 

Starbucks continues to make strides in sustainable packaging. By 2030, the company aims to ensure its packaging is 100% reusable, recyclable, or compostable, made from 50% recycled materials, and produced using 50% fewer virgin fossil fuel-derived sources. We continue to push for sustainability by innovating on packaging design, reconsidering materials, and looking for new ways of creating sustainable impacts within the industry. Our goal of creating a greener future is at the forefront of what we do and how we do it. 

We remain committed to our environmental promises, as we “give more than we take from the planet.” It started with our sip cup lids and going straw-free, and now we’ve taken it a step further by reducing the plastic in our cold cups.

Starbucks’ mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. The company values inclusivity, ethical sourcing, and sustainability. It embraces innovation and challenges to drive positive change while building meaningful connections with customers, employees, and communities. Acting with integrity, transparency, and respect for people and the planet is at the core of its business. Through sustainability efforts, ethical practices, and community impact, Starbucks continues to make a difference worldwide.Enjoy a colder brew in a cup designed to reduce plastic waste by 20%—a small change with a big impact. By choosing Starbucks’ reusable cups, you’re not just sipping your favorite drink—you’re supporting a company that stays true to its mission of sustainability, ethical sourcing, and community impact. Join us in making a difference, one cup at a time.

Media Contact:
Alysha Penman
Public Relations Director
Starbucks Corporation
Phone: (123) 456-7890
Email: alysha.penman@gmail.com
Website: www.starbucks.com